Domain names need to be memorable and short has been the norm for a long time. Experience has shown that not every business can get a short domain name, of course, it would be great to have a short name.
The notion that domain names should be short is not accurate in present times, as thousand’s of new websites go online every day.
Their are numerous websites with long domain names that are very successful, so the premise that shorter domains do better than longer one is not true.
This article we will explain you how and why to acquire a long domain name.
1. Search Engine And Length of Domain Names
Search engines don’t have a preference for length of a domain name, be it short or long. Natural search engine or paid traffic results such as Google’s Ad-words, have a tendency to rank longer descriptive keywords better than others.
When people go online to do search they type-in the keyword for whatever they are looking for, and search engine like Google come up with results for that query.
The results are usually shown by keyword rank and description with hyperlinks to go to that website.
So your long keyword domain shows up in the search results and the people really don’t care about the length.
As an example, presume you are a travel agent who specializes in selling cheap airline tickets.
If you get a domain which says Cheapairlinetickets.com. This name will tell search engines and customers alike, that this website is about cheap airline tickets.
It is a long domain name but it conveys the purpose of your website very clearly.
2. Search Engine Ranking
One of the technique used by search engines to determine where to rank your website on the search results page is to look at the words in the domain name.
If your domain name has “cheap airline tickets”, it will be ranked higher in the search results than a website which does not have these words in the domain, for a given search for cheap air tickets.
So buying a domain like cheapairlinetickets.com has an upper hand over a domain which does not contain this keyword for people searching the phrase “cheap airline tickets”.
If you have a business that only sells cheap airline tickets, it’s helpful to have these words in the domain name, and you will be able to get a better placement in the search engine results.
3. Long Domain Names in Traditional Marketing
Memorable long domain names can be used in traditional marketing like television and print media or even radio, for your products and services as effectively as any other name.
So a website like national geographic has TV ads, and their own channel. Nationalgeographic.com is a long domain name as compared to uber.com or eBay.com but it still ranks very high.
So the website cheapairlinetickets.com in my view will be easy to remember, and when someone is looking to save money on buying airline tickets, they will go to this website.
Words that flow naturally in a domain name are easy to remember and crucial to a good domain name like “cheap airline tickets”.
Next time you have to buy a domain, should you acquire that long domain name with the right words? or a short domain. The decision depends on the usage and availability of a shorter name and the fund allocation.
After reading this article you can weigh the factors before you make a decision. Buying a long domain name may be a cost effective and objective way to go for your online business.
Check out these domains dropping this Monday here.